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It’s over. And I’m ready.

February 9, 2022 suzanneoehler

If you’re a serial startup leader, you appreciate the chance to take a break, reflect, and recharge after an exit…

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5 essential steps to earn a 5-star airbnb vacation home rating

September 27, 2017 suzanneoehler

While my “day job” is in Tech Sales, an unintended side hustle has shed so much light on the importance…

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5 must-brings to your first major account sales pitch

July 13, 2017 suzanneoehler

  Landing the big retail account takes preparation. First, you need to get your foot in the door. Once you do…

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6 Sales insights every startup founder should know

June 27, 2017 suzanneoehler

Entrepreneurs carry the world on their shoulders. Product inception, development, launch, placement, pricing and market fit have to be just…

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The Problem with Amazon’s Marketplace

March 30, 2017 suzanneoehler

When you ask a Sales leader in Consumer Tech hardware what her top business opportunities are, guaranteed, she says “Amazon.”…

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Outsource Sales? Why (not) use manufacturer’s reps to launch your consumer tech hardware?

January 21, 2017 suzanneoehler 1 Comment

A common question I hear when talking strategy with Consumer Tech startups is, “Should we work with a manufacturer’s rep…

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What the emerging “Hearables” audio market means to me and millions

January 10, 2017 suzanneoehler

I was in a sound booth. Not recording a song, not being interviewed for the radio. The kind of sound…

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Tales from the CES 2017 startup crypt

January 7, 2017 suzanneoehler

CES 2017 has been a kick.  I’m usually hold up in a conference room in meetings for the better part…

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Confidence will get your startup off the ground. Prevent your ego from putting it six feet under.

December 31, 2016 suzanneoehler

“Ego gets you inches but it doesn’t get you impact.” -Cameron Sinclair As a startup leader, your confidence can make…

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Revenue and your consumer hardware startup: Know this before your retail launch

December 10, 2016 suzanneoehler

Best Buy placed a huge initial stocking order. We’re golden! Not so fast. Before you bank on the revenue from that…

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