Approach:

You’re ready to launch a killer product.  Going from idea to design to getting initial visibility was hard enough. Now you need to bring your product to market.

Aligning the right Sales and Marketing strategy and organization to establish your base of business and ready it for scale is a lot for technical founders to take on alone.  That’s where working with an expert in launch and scale saves you time, precious investment dollars, and unnecessary missteps.

With access to 20+ years of expertise in Consumer, SMB, and Enterprise Revenue Operations, Channel Operations, Marketing, and Customer Support, startups don’t have to go it alone.

Consulting and Advisory Services:

E-COMMERCE & RETAIL 

Selecting and getting your foot in the door with the right retailers, negotiating pricing and marketing programs, defining merchandising and promotions, and readying your business to supply and manage inventory are just a few areas that must be addressed before you go primetime.

  • Go-to-market strategies for consumer hardware startups
  • Retail and Distribution channel management: Introductions, account plans, pricing and program negotiation, revenue forecast
  • E-Commerce management: Product setup, product listing page design, pricing, SEO, influencer referral marketing, review strategies, fulfillment
  • Channel Marketing: Merchandising, training, promotions
  • Sales Operations: CRM, process implementation, forecast, inventory management, sell-through reporting

ENTERPRISE HARDWARE

Identifying the best route to market can be tricky. Do you go it alone with a Direct Sales model, work with partners to get in front of prospects, or both? What’s your pricing strategy for hardware and service?  How will you close your first deals, make them lifetime customers, and leverage them to expand and scale your revenue?  You’ve come to the right place to help build your Sales plan.

  • Go-to-market strategies for SMB and enterprise hardware startups
  • Direct sales: Sales development (lead gen) and sales management
  • Channel management:  VAR/reseller/service provider programs, pricing, strategy, training, promotions
  • Product launch: Market alignment, value prop, pricing, marketing assets
  • Deal management: Contracts, pricing/program negotiation, integration

CONSUMER AND ENTERPRISE SaaS

Hardware may be hard, but software is not for the faint of heart.  Whether you’re focused on Product Led Growth, Direct Sales or a combination, designing and evolving a strong Sales plan is critical from the start.  Move prospects from leads to users to paying customers and to significant revenue drivers with thoughtful strategies designed for your business.

  • Go-to-market strategies for consumer, SMB, and enterprise SaaS startups
  • Direct sales: Sales development (lead gen) and sales management
  • Partner and channel management: Programs, pricing, strategy, integration, and training
  • Product launch: Market alignment, value prop, pricing, marketing assets
  • Deal management: Contracts, pricing/program negotiation, integration